Originally Posted on Think with Google – Discover Marketing Research & Digital Trends by Sean Downey
Google’s Official Digital Marketing Publication. Meet Laura Jones, Instacart’s CMO, and learn how she grew the company’s ad sales business with AI.
How generative AI is clouding the future of Google search
To preserve the usefulness of its rankings as early adopters defect to ChatGPT, Bing, and Perplexity, Google just completed rolling out the largest algorithm update in the company’s history. But search marketing experts and business owners say spam is still commanding top-ranking positions, calling into question Google’s ability to deliver the best search results in the brave new world of generative AI.
