Originally Posted on Search Engine Journal by Heather Campbell
Don’t miss our live webinar with iQuanti, where we’ll dive into ways you can identify and address content gaps in your strategy.
As digital platforms multiply and user engagement becomes more and more fragmented, understanding how to effectively distribute your content across various touchpoints is more crucial than ever.
So how do you tailor your strategy to meet users wherever they are in their journey?
How do you create quality content that resonates and connects at every stage?
Join us live on May 29, as we show you how to successfully navigate the ever-evolving landscape of content strategy.
In this insightful session with iQuanti, we’ll explore innovative strategies to map out and meet the diverse needs of your audience at multiple touchpoints.
Key takeaways from this webinar:
- Today’s users interact with content in a myriad of ways, spanning across a variety of channels. Whether they’re browsing on their smartphones or exploring on their laptops, understanding these user behaviors is essential for crafting content that captures attention and drives engagement.
- Mastering the latest methodologies for identifying and addressing content gaps helps keep your content strategy ahead of the curve. Learn how to uncover areas where your content may be lacking or where new opportunities lie. This proactive approach ensures that your content remains relevant and resonates with your audience’s evolving needs.
- Discover the ins and outs of digital shelf space and how to pivot your content strategy. By strategically positioning your content where your audience is most likely to discover it, you can maximize your digital shelf space and drive better results for your brand.
Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, will walk you through ways to unlock the full potential of your content strategy and outperform your competition.
Whether you’re a seasoned professional or just starting out, this webinar will provide you with the tools and strategies you need to elevate your content marketing this year.
Don’t miss out on these valuable expert insights. Sign up now and learn how to master the content maze.
At the end of the presentation, you’ll get a chance to ask Wayne your most pressing content questions in our live Q&A.
And if you can’t make it to the live event, register here and we’ll send you a recording, following the webinar.
