Originally Posted on “Marketing” – Google News by Jasmine Williams
Analytics and reporting platforms take the guesswork out of digital marketing. By offering insights into your campaign performance and audience, these digital marketing platforms help you see what’s working and what’s not so you can optimize your work and make smarter decisions. Here are some analytics and reporting tools you should have in your tech stack.
Content management platforms
Content like blogs, articles and web pages are great for educating your customers and improving your website’s SEO. Digital marketing platforms for content make creating, scheduling, publishing and optimizing a breeze thanks to their organized features and app integrations. Here are a few platforms to have on your radar.
15. WordPress
Initially developed for bloggers, WordPress is now a comprehensive content management platform and website builder. It includes design and editing tools, marketing and monetization features, a full suite of customizable templates and over 50,000 plugins to personalize and add functionality to your site.
16. Joomla
Joomla is a customizable content management system that also has built-in multilingual support. Its technical nature makes it best suited for users with strong website development skills.
Finding the best digital marketing platforms for your needs
With so many channels available to marketers today, determining the best digital marketing platforms for your brand or business depends on your strategy, goals and budget. Your experience level also plays a role, as some platforms are more beginner-friendly than others.
However, if you’re looking for an all-in-one social media marketing platform that also functions as a social CRM, review management platform and more, you can’t go wrong with Sprout Social. Try us free for 30 days and see the difference for yourself.
