Originally Posted on Search Engine Journal by Matt G. Southern
YouTube tests "Add Yours" sticker for Shorts, allowing creators to start trends and viewers to respond.
- YouTube is testing an "Add Yours" sticker for Shorts.
- The feature allows creators to initiate trends and viewers to respond.
- It’s currently available to a limited number of channels.
YouTube is rolling out an experimental feature to boost trend participation among YouTube Shorts creators.
The new “Add Yours” sticker, currently being tested with select channels, provides a way to initiate and join trending topics.
YouTube announced the feature in its weekly news update for video creators.
The experiment introduces a novel way to prompt responses from your audience, potentially catalyzing viral trends and challenges.
How It Works
- Creators in the test group will find an “Add yours” option in the sticker picker when creating a Short.
- After recording a Short, tap “Next,” then the sticker icon, and select “Add yours.”
- Type a prompt for other users to respond to.
- The sticker will appear as an overlay on the published Short.
Screenshot from: YouTube.com/CreatorInsider, July 2024.Viewer Interaction
Viewers watching Shorts with the “Add yours” sticker can participate by clicking on the sticker and creating a response video.
Channels can track engagement by tapping on the sticker. This lets you see all the Shorts created responding to your prompt, providing potential feedback and insights.
Screenshot from: YouTube.com/CreatorInsider, July 2024.What Does This Mean For You?
To illustrate the potential of YouTube’s new “Add Yours” sticker for Shorts, let’s consider how a creator in the SEO community might use this feature.
Example: “30-Second SEO Tip”
- Initial Short: Demonstrates a quick SEO trick, like using Google Trends for keyword research.
- Sticker: “Share your best 30-second SEO tip!”
- Caption: “Boost your SEO game! What’s your quickest optimization hack? #30SecSEOTip”
- Result: Other creators contribute their SEO tips.
- Caption: “Boost your SEO game! What’s your quickest optimization hack? #30SecSEOTip”
- Sticker: “Share your best 30-second SEO tip!”
This concise format encourages participation, provides quick value, and can potentially grow your YouTube audience.
Limited Rollout
YouTube is making the feature available only to a small number of Shorts creators on mobile devices.
This limited release allows YouTube to gather feedback and refine the feature before a potential wider launch.
Looking Ahead
The introduction of the “Add yours” sticker aligns with YouTube’s efforts to compete in the short-form video market, dominated by platforms like TikTok and Instagram Reels.
By facilitating easier trend creation and participation, YouTube aims to amplify the creation of short videos.
Featured Image: photosince/shutterstock
