Originally Posted on MarketingProfs How-To Articles by unknown
Consistent success with social media marketing is driven by understanding what’s working and what’s not.
And to do that, you first need to determine which key performance indicators (KPIs) you should be measuring.
An infographic (below) from Media Update looks at five social media KPIs that every marketer should be watching: engagement, loyalty, growth, conversions, and reach.
The infographic looks at what each KPI is and which metrics are associated with it.
