Lauren Basiura

As a business owner, you know that staying visible on search engines is crucial for success. About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Google periodically releases core updates that can significantly influence how […]

Ever felt like the digital marketing world is spinning just a tad too fast? You’re not alone. Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed.

If you haven’t heard, the powers-that-be in the marble halls of governance are putting the kibosh on TikTok. While it may seem like the end of an era for the first explosive social video sharing platform, it’s worth noting that TikTok has paved the way for a new wave of social media platforms that will […]