Matt G. Southern

Google struggles to shift iPhone searches to its apps, reaching a low 30% adoption, as antitrust concerns loom over the Safari partnership. The post Google Struggles To Boost Search Traffic On Its iPhone Apps appeared first on Search Engine Journal.

Study reveals Google's AI overviews coincided with decline in mobile search volume, likely causing Google to pull back on the feature. The post Google’s AI Overviews Coincide With Drop In Mobile Searches appeared first on Search Engine Journal.

Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges. The post Google Reveals Its Methods For Measuring Search Quality appeared first on Search Engine Journal.

Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. The post Google Ads Revamps Query Matching: What You Need to Know appeared first on Search Engine Journal.

Google debunks SEO myth: Using branded keywords in content doesn't harm rankings. The post Google Debunks SEO Myth: Branded Keywords Won’t Hurt Rankings appeared first on Search Engine Journal.

Study reveals Gen Z's changing online habits: social media displaces search engines for product discovery, challenging traditional marketing strategies. The post Gen Z Ditches Google, Turns To Reddit For Product Searches appeared first on Search Engine Journal.

Apple unveils ChatGPT integration, sparking concerns about search, discoverability, and closed ecosystems. The post Apple’s AI Push: ChatGPT For Everyone, But At What Cost? appeared first on Search Engine Journal.

Google Analytics Update To Improve Paid Search Attribution  Search Engine Journal