From Insights to Impact: How Predictive Analytics Gives Data a Voice
The imperative for brands to cultivate proprietary, actionable intelligence has never been more pressing. With multiple consumer privacy regulations from General Data Protection Regulation (GDPR) to Electronic Communications Privacy Act (ECPA) tightening the reins on traditional tools like cookies, the methods to gain insights are narrowing. Accumulating robust first-party data emerges as the cornerstone of […]