Michael Brenner

5 posts

A Guide to Finding Engaging Images For Content Marketing

A picture might be worth 1000 words, but you might as well be speaking gibberish if your images aren’t engaging and relevant. Images highlighting and accentuating the writing should accompany your content, keeping the reader on track and providing additional value. When it comes to content marketing, selecting the right pictures or graphics is a […]

What is Retargeting and How to Use it to Drive Your Growth

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Why do you need it? Well, because it’s easier than ever to lose a sale online. Think of it like this: you successfully drive a potential customer to your […]

11 Proven Ways to Reduce Your Bounce Rate

Think of a high bounce rate like a quick handshake—it can be good or bad depending on the context. Bounce rate is a key metric that shows the percentage of visitors who land on your site and leave without clicking through to another page. It’s like a snapshot of first impressions. In some cases, a […]

How to Write Top-Notch SEO Content in 4 Simple Steps

Looking to climb the SEO ladder? With over 68% of online experiences starting with a search engine, mastering how to write SEO content is essential for anyone aiming to boost their website’s visibility and engage more effectively with their audience. In this guide, we explore the art and science of SEO content creation in four […]

The Complete Ecommerce Marketing Strategy

There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce growth. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase […]