MTS Staff Writer

In the dynamic world of digital marketing, the relationship between Content Management Platforms (CMPs) and B2B content marketers is continually evolving. CMPs, with their advanced features and automation capabilities, are instrumental in streamlining content creation, distribution, and analysis. For B2B content marketers, these platforms have become vital tools in designing and executing effective content strategies. […]

In an era where data privacy is a paramount concern, the concept of consent-based marketing has gained significant traction. This approach is rooted in the principle of obtaining explicit permission from individuals before engaging them in any marketing activities. Unlike traditional marketing methods that often rely on unsolicited messages, consent-based marketing prioritizes the customer’s choice, […]

Gen Z, the generation born between 1997 and 2012, is emerging as a formidable force in the global landscape. With their digital-first approach, they are reshaping industries and influencing market trends. Being native to technology, they seamlessly navigate between online and offline worlds, setting new standards for digital consumption. Their values, centered around authenticity and […]