Nick Stamoulis

Over the years, clients have come to us usually with a content strategy in place. What we have noticed is that very few of them have a comprehensive strategy that will really help them achieve their goals. A great content marketing strategy should be balanced and effective, meaning that it should contain a mix of... View Article The post Keep Your Content Balanced and Effective appeared first on Brick Marketing - Digital Marketing Agency.

When it comes to building your website, chances are pretty good your priority is on making a good experience for your users. Well, the search engines agree and tend to reward sites in the search results that they deem to be useful. One of the ways the search engines assess “usefulness” is by the number... View Article The post Prioritize Quality Backlinks Over Quantity appeared first on Brick Marketing - Digital Marketing Agency.

When thinking about SEO, we often have things backwards. We think that if we do things a certain way, the results will come. It’s all about understanding the algorithm and make sure our SEO activities align with what the search engines expect, right? Actually, this thinking is backwards. Our priority should be understanding our users... View Article The post Understanding User Behavior for Better SEO appeared first on Brick Marketing - Digital Marketing Agency.

You have spent a lot of your business resources making sure you have excellent content as part of your digital marketing. Well, did you know that you can easily leverage this content into other uses so that you can more mileage out of it? However, it is much easier to use your content for other... View Article The post How to Use Your Existing Content appeared first on Brick Marketing - Digital Marketing Agency.