Vince Nero

Links don’t last forever. A study from Ahrefs found that 66.5% of links in the last nine years have been dead! Links drop for numerous reasons. They could be technical, like a crawl error or a purposeful move when the site updates content. Either way, getting those links back is valuable, especially if you’ve spent time and money building them. Links remain the primary way that Google traverses the web, and even as AI Overviews roll out, Google’s leaked documentation still shows an incredible amount of focus on links. Enter: link reclamation, one of the few link building tactics still employed successfully today. In this post, I’ll show you how to find lost links and do link reclamation to ensure your rankings and traffic don’t drop. Link Reclamation vs Unlinked Mentions I want to highlight the difference between unlinked mentions and link reclamation quickly. Technically, link reclamation is a tactic for reclaiming previously-linked mentions, whereas claiming unlinked mentions is for mentions that were never linked to in the first place. I have an entire guide on how to turn your unlinked mentions into links. So, there’s a bit of overlap, but ultimately, the goal is to get a link so you can call them whatever you want. 😋 How to Find Lost Links (With Ahrefs) Most link-building tools will have some functionality that will show you lost links. Finding lost links is relatively simple if you have a tool like Ahrefs’ Site Explorer. Step 1: Check Backlinks for Lost Links Simply enter your website and click on the Backlinks section under the Backlink profile on the left menu. Then, toggle to Lost. Ahrefs provides an excellent explanation of all of its “lost” link categorizations. But, really, I care only about the Lost: Link Removed ones, as they are the lowest-hanging fruit. (When we get into […] The post Link Reclamation: How to Find and Reclaim Links appeared first on BuzzStream.

We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update, AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson, who owns and operates a link building agency, Linkpitch.io, that is deep in the trenches building links every day.