Expert insights: Google’s search evolution and SEO trends

Staying ahead of the curve is essential in today’s dynamic digital landscape, where trends evolve rapidly. Jigar Saraswat, founder of Rajasi Media, emphasises the importance of keeping pace with these changes while maintaining core values and ethics. This approach is crucial for businesses and brands striving to ascend to the top of search engine rankings.
Mithilesh Joshi, an SEO specialist, echoes Saraswat’s sentiment, underscoring the necessity of staying abreast of Google’s evolving search dynamics.

Remaining relevant in the digital realm is key to progressing toward success.They have gained enormous experience with the profound impact that Google’s latest advancements have created in search technology. With the recent launch of Google’s Search Generative Experience (SGE) and Gemini AI assistant, several brands and businesses have experienced challenges as well as opportunities in their quest to gain excellent online visibility and presence.

New Search Reality by Google
The new technological advancement called Google’s Search Generative Experience (SGE) is all about how people interact with search results. It is powered by AI and offers users conversational search experiences.

Gemini AI, on the other hand, is Google’s latest virtual assistant. It seamlessly blends with SGE and has been introduced as a potential alternative to Google Assistant.

Impact on the new search on businesses

Though SGE and Gemini AI are seen as modern-day digital advancements that offer incredible possibilities, industry experts like Lily Ray and the SEO community have shown concerns. They point out that there could be rising issues, like the rise in spammy content and the spread of misinformation in SGE results. It could also lead to disregarding Your Money Your Life (YMYL) guidelines and devaluing expertise. Besides, SGE results showing more content-centric results impact the revenue streams of businesses and brands relying on affiliate marketing.

The new search reality’s future
Jigar Saraswat says “despite the challenges posed by these new tech advancements in Google search, he firmly believes in their co-existence with traditional search, adding that a fundamental shift in SEO strategies is required to adapt to the new search reality”.

Mithilesh Joshi says “brands and businesses must prioritise original, high-quality content that readily aligns with the user intent and is focused on building brand visibility and authority”.

They also shed light on how major industry shifts like the adoption of mobile search and social media marketing showcase how essential it is for people to embrace change. However, they also highlight how SEO has the power to help businesses thrive in such an evolving digital landscape.

“In the end, one must remain positive about the future of search, embrace continuous learning and adapt, and at the same time, also seek expert guidance from companies like Rajasi Media to stay at the top of search engine results,” shares Jigar Saraswat.

To stay relevant and foster engagement among audiences, it is essential to adapt to newer changes in the industry while also creating a balance between tried-and-tested methods and new ones. Jigar concluded saying “It is time to embrace change and harness the power of SEO to empower your brands and businesses and ultimately help them thrive in the ever-so-evolving search landscape.”