Originally Posted on Actionable SEO Tips and Strategies That Work by Roger Montti
Google phases out Covid-era Home Activity rich results that surfaced information about online events and classes
Google removed the Covid-era structured data associated with the Home Activities rich results that allowed online events to be surfaced in search since August 2020, publishing a mention of the removal in the search documentation changelog.
Home Activities Rich Results
The structured data for the Home Activities rich results allowed providers of online livestreams, pre-recorded events and online events to be findable in Google Search.
The original documentation has been completely removed from the Google Search Central webpages and now redirects to a changelog notation that explains that the Home Activity rich results is no longer available for display.
The original purpose was to allow people to discover things to do from home while in quarantine, particularly online classes and events. Google’s rich results surfaced details of how to watch, description of the activities and registration information.
Providers of online events were required to use Event or Video structured data. Publishers and businesses who have this kind of structured data should be aware that this kind of rich result is no longer surfaced but it’s not necessary to remove the structured data if it’s a burden, it’s not going to hurt anything to publish structured data that isn’t used for rich results.
The changelog for Google’s official documentation explains:
“Removing home activity documentation
What: Removed documentation on home activity structured data.Why: The home activity feature no longer appears in Google Search results.”
Read more about Google’s Home Activities rich results:
Google Announces Home Activities Rich Results
Read the Wayback Machine’s archive of Google’s original announcement from 2020:
Featured Image by Shutterstock/Olga Strel
